Reality Behind Influencer Culture

A glittery world that runs on the currency of insecurities.

L-R: Kylie Jenner, The Bloom Twins and Natasha Ndlovu. Source: BBC

“We are the product. Our attention is the product that is being sold to the advertisers.”

– Justin Rosenstein, Co-Founder of Asana, former engineer at Facebook and Google.

If you are a social media buff, then in all probability you have spent hours scrolling your Instagram feed, wishing for the perfect abs or that dream job or maintaining a balanced diet with kale juice and avocados which everyone seems to be eating! We all have our fair share of self-guilt, crying out into the void- WHY IS MY LIFE NOT PERFECT ENOUGH?! But, here’s the twist.

What if that impending feeling of ‘not being good enough is an algorithmically generated tool that feeds off your deepest fears and thrives on emotional drainage? What if the glittery world of perfection…

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